The multi-brand loyalty programme, PAYBACK India, extends support to ‘YouWeCan’ Cancer Foundation to help in the treatment of children suffering from cancer.
Talking about the partnership with ‘YouWeCan’ Foundation, Ramakant Khandelwal, CMO, PAYBACK India, says, “Through this partnership, we want to support the fight against cancer, especially for children, who are the future and have the right to live a deserving life.”
The YouWeCan Foundation is a non-profit organisation established by cricketer and cancer survivor Yuvraj Singh. The foundation works extensively on cancer control in India, with a focus on cancer awareness, screening, treatment support and survivor empowerment.
The foundation organises regular awareness programmes in rural areas with a focus on oral, breast and cervical cancers, in addition to providing tobacco-cessation counselling. It has implemented projects across the country facilitating screening for different forms of cancer and conducted anti-tobacco workshops in corporate colleges, community centres and hospitals.
The foundation runs a Treatment Fund for Paediatric patients, providing financial assistance to underprivileged families with a household income of up to Rs 2 lakhs per annum.