Serum Institute of India, the vaccine maker, has roped in the Bollywood actress Kareena Kapoor Khan to spread awareness on the importance of vaccination and immunisation across India.
Kareena is the campaign ambassador for Swasth Immunised India – a nationwide vaccination and immunisation campaign. Serum has joined hands with Network 18 for the campaign that will focus on the need for childhood immunisation.
Kareena will be advocating the urgency and the need for vaccination in the nation-wide campaign lasting for a year.
The awareness campaign comes at a time when the number of non-vaccinators is increasing the world over.
According to the figures available with the ministry of health, India has a vaccination cover of about 70 percent. The country was able to successfully eradicate smallpox and polio through intensive immunisation efforts.
However, the diphtheria outbreak in some regions of the country again turned the spotlight on possible vaccination gaps.
Serum Institute of India is now the world’s largest vaccine manufacturer by the number of doses produced and sold globally. The Pune-based company’s portfolio includes vaccines for polio, diphtheria, tetanus, pertussis, Hib, BCG, hepatitis B, measles, mumps and rubella. It is estimated that about 65% of the children in the world receive at least one vaccine manufactured by Serum.