Covid pandemic triggers digital health revolution in India, survey findsSeptember 30, 2021
A new research study conducted by Kantar, and commissioned by Medix Globa has found that the ongoing Covid pandemic has triggered a digital revolution in the healthcare sector. According to the research survey, social distancing measures have made Indians more obsessed with digital healthcare apps to seek medical advice and treatment.
The survey was conducted among a cross-section of health insurance policyholders in India. The survey report suggested that over 90 percent of the respondents started showing affinity towards using digital apps for healthcare services in the future.
The survey results found that 66 percent of the respondents have been using digital health apps while 88 percent of non-users will likely use them in the future. According to the survey, the three most common health concerns for Indians are cardiovascular diseases (56 percent), Respiratory diseases (56 percent), and Diabetes (54 percent).
Participants also suggested some must-have features for a healthcare app, and they are a video call with a dedicated doctor/nurse (66 percent), assessing blood test results (65 percent) and uploading, managing and sharing medical records (62 percent).
“Two in three Indians have been using digital health apps and 88 percent of non-users are likely to use them in the future. That is a clear stamp of approval for digital health, and the future of healthcare. With the rise of remote and digitally enhanced care, people are more open to trying new technologies. They want faster, safer, and more affordable access to health services from the comfort of their own homes,” said Sigal Atzmon, Founder & CEO, Medix Global.
Atzmon added, “The survey found that COVID-19 has had a significant impact on Indians’ view towards digital health apps and teleconsultations. There is enormous demand for digital healthcare services and the pandemic represents a significant inflection point in the healthcare industry, and the need to prioritise digitisation.”
The survey was carried out among 1,000 Indian health insurance policyholders, aged between 30 to 59 years, during June 2021.